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Capitalize​ on Casual Work Wear

I preach it like a skipping record, dressing well for work can help you tremendously. Unfortunately, as the culture moves further and further away from formal dressing it’s tempting to think the suit and tie era has died.

I’m not going to lie dressing nice is on the downward spiral, but I see this as a golden opportunity. Just like you hear Tony Robbins and other financial people say when the market crashes it’s like stocks are half price.  The same applies here, the fewer people dress up the more opportunity there is to reap all the benefits a suit provides.

1.) A study from Yale done in 2014 testing buying and selling based on dressing habits Those dressed poorly averaged a theoretical profit of $680,000, while the group dressed in suits assumed an average profit of $2.1 million. If you work in a place where no one dresses up you have the opportunity to rise above the rest.

2.)Suits are not a magic formula to sell more, it does unlock certain things in us to help us perform better such as gaining confidence.  Abraham Rutchick, a professor of psychology at California State University said,  “Putting on formal clothing makes us feel powerful, and that changes the basic way we see the world”.

3.)You engage in higher levels of abstract thinking when dressing in a suit based on this study when casually dressed typically you’re concerned more with minor details.

4.) People adopt trades according to what they are wearing. Another similar study shows that people wearing white coats performed more like doctors being attentive when told it was a lab coat rather than those who thought it was a painter smock. A highlight from this study shows how clothing systematically influences wearers’ psychological processes.


Now, this is just a few things clothes do to help us in our day to day life. I ask the question if people are slowly forgetting about the power of dressing well then why follow if you can sweep in and be one of the few who capitalizes on it. If you do I believe you’ll succeed so much faster in your career because there isn’t much competition.




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